TikTok is introducing a updated setting that allows them to reduce the amount of artificial intelligence-produced media appearing in their feeds. This initiative comes as the company revealed that it now features more than 1 thousand million content made with AI.
Pilot Phase and Launch
The update is being tested over the coming weeks before a full-scale rollout. This advancement comes amid a increase in AI content, spurred by new content generation software.
AI Content on Other Platforms
Recent reports that approximately a tenth of the quickest rising content creators on another major platform exclusively feature clips produced artificially. A considerable share of this output is deemed “AI slop”, a phrase for inferior, bulk-generated content that is frequently illogical or surreal.
“We know from our community that many people appreciate content created using AI tools, including AI artwork to science explainers, and we want to give people the ability to see more or less of that, based on their own preferences,” said a platform representative.
Scale of AI Content
The platform shared that there are presently 1.3 billion videos on its app labeled as artificially created. Collectively, more than 100 m media items are submitted to the app every day, making AI content a minor percentage of its total content library.
How to Adjust Settings
Users will be in a position to limit or boost the amount of artificial media they see by opening the topic control setting in the platform and selecting AI-made media. Further subjects that are already be controlled under the filter include current affairs, fashion, beauty, and dance.
AI Disclosure Rules
TikTok’s guidelines require creators to tag convincing AI-generated content, and it forbids harmful AI impersonations of celebrities or critical incidents. Any realistic AI-generated clip that is not labeled can be deleted under its terms of service.
In addition, the app will henceforth add an AI-generated tag to content produced via its own AI tools, or detected by an cross-platform project for spotting content made by AI. This measure is designed to stop users from attempting to bypass the disclosure requirement.
Responsible AI Funding
The platform is furthermore introducing a two million dollar awareness program for professionals and institutions to create educational content about using AI responsibly. This initiative will support educational bodies focused on teaching computer science.
Moderation Strategy
The video-sharing app has defended its moderation strategy, amid debate over plans to make redundant numerous content moderators in the United Kingdom. It is expected to cut 439 jobs in its user protection team in the UK capital, with labor groups and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A trust and safety lead explained that human moderation would still have a role, but AI can shield workers by filtering out the most harmful content before it is viewed by staff. The company announced a notable drop in shocking and graphic content seen by content reviewers over the previous year due to the use of its automated systems.
It is vital to balance people and machines to ensure user safety,” she said. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as rapidly, which is where a extensive automated help is really helping us operate efficiently.”
